Dr. Mohd Farid Bin Shamsudin

Assistant Treasurer

Senior Lecturer

Bachelor in Business Administration (Multimedia University, 2004)

Master of Business Administration (International Islamic University, 2007)

Doctor of Business Administration (University Utara Malaysia, OYA Graduate School of Business, 2012)

Dr. Mohd Farid Shamsudin lectures and researches in the areas of Marketing. He has 22 years working experience in banking and telecommunication industry. Prior joining UNIKL he was a Senior Product Manager in the largest Telecommunication Company. He acquired enormous industry experience especially related to consumer behavior, product development, relationship marketing and customer services. Currently he is the head of section for Marketing and responsible to oversee Bachelor in Business Administration (HONS) in Marketing and Bachelor in Business Administration (HONS) in International Business.  Dr Mohd Farid Shamsudin also has more than 5 years teaching experience as a part time lecturer in various local universities for postgraduate studies.  He is currently a supervisor for PhD and Master Students and actively participates in writing and attending conferences. He graduated from Multimedia University for his Bachelor in Business Administration followed by MBA from International Islamic University, Malaysia and finally was awarded Doctor of Business Administration from Universiti Utara Malaysia. His interests’ areas of research are those related to consumer behavior, relationship marketing, advertising and branding. Among the subject specializes by Dr Mohd Farid Shamsudin are Principle of Marketing, Marketing Management, Strategic Marketing, Advertising And Promotion, Retail Management, Sales Management and Product Development.